Bike Biomechanics Privacy Policy

Last Updated: 9th April 2025

1. Introduction

This privacy policy explains how Sliced Backhand Ltd ("we," "our," or "us") collects, uses, and protects your personal information when you use our Bike Biomechanics mobile application ("the App"). We are committed to protecting your privacy and handling your data in an open and transparent manner.

2. Who We Are

Sliced Backhand Ltd is a company registered in the United Kingdom. We are the data controller responsible for your personal data. Contact details:

- Company Name: Sliced Backhand Ltd

- Email: [email protected]

- Address: 86 - 90 Paul Street, London, EC2A 4NE

3. Information We Collect

3.1 Personal Information

- Name and contact details

- Body measurements and joint angles

- Video and image data during bike fitting sessions

- Device information and usage data

3.2 Biometric and Movement Data

We collect and process:

- Joint measurements (shoulder, elbow, hip, and knee positions)

- Body positioning data

- Movement analysis data

4. How We Use Your Information We process your personal data for the following purposes:

- To provide bike fitting analysis and recommendations

- To improve our AI measurement algorithms

- To maintain and optimize the App's performance

- To provide customer support

- To comply with legal obligations

5. Legal Basis for Processing We process your data based on:

- Performance of our contract with you

- Your explicit consent for processing biometric data

- Our legitimate interests in improving our services

- Legal obligations we must comply with

6. Data Storage and Security We implement appropriate technical and organizational measures to protect your personal data. Your data is stored securely on your device using Apple's integrated data storage, core data and iCloud.

7. Your Rights

Under UK data protection law, you have rights including:- The right to access your data- The right to rectification- The right to erasure- The right to restrict processing- The right to data portability- The right to object to processing- Rights related to automated decision making and profiling

8. Third-Party Services

We use our own AI service QuickPose for pose estimation and movement analysis. Their processing of your data is governed by their privacy policy and our data processing agreement with them.

9. Children's Privacy

Our App is not intended for children under 16. We do not knowingly collect data from children under 16 without parental consent.

10. International Data Transfers

If we transfer your data outside the UK, we ensure appropriate safeguards are in place in compliance with UK data protection laws.

11. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any significant changes through the App or via email.

12. Cookies and Similar Technologies

Our App may use cookies and similar tracking technologies to improve user experience and collect usage data.

13. Contact Us

For any questions about this privacy policy or our data practices, please contact us at:- Email: [email protected]

14. Complaints

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

15. Consent By using our App, you consent to the collection and use of information in accordance with this privacy policy.